STAND THE F*CK UP

Apparel for those who refuse to fall in line, refuse to back down, and refuse to apologize for who they are. Built by veterans. Worn by warriors.

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The Mission

We’re veteran-owned. We’re unapologetic. We stand for strength, grit, and American backbone.

If that offends someone—good.

They weren’t our people anyway.

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Built for Real-World Abuse

This isn’t soft hobby-gear. Our apparel is designed to be worn in garages, hangars, job sites, spare rooms, deployments, long nights, early mornings—and everywhere life tries to test you.

If it can’t survive the real world, it doesn’t get the Grumpy Veteran name.

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